Parties!

I’ve heard so often this week, “I am struggling to book parties.” So I thought it would be a good idea to cover some top tips on booking them.

First of all, think about changing the name. Parties can be off-putting for a lot of people, especially since people are still hesitant about having lots of people in their homes. Parties make some people think of big, elaborate events and that can bring thoughts of lots of work, hassle and expense too.

Think small get togethers, you and two for tea, shopping nights, intimate gatherings over large scale events. Parties don’t have to be huge. Most of my best are between 3-5 people but until you explain this, your customers won’t realise.

Next, think of why someone would want to book a party.

They’re not going to do it because you’ve asked them. They’re going to do it for their own benefit.

That might be free products, fun, chance to catch up with friends, helping a charity. You’ve got to sell the sizzle!

Perhaps they will get the product they’ve been after free or cheaper.

How you talk about the benefits of hosting will make a difference to someone booking or not.

And the more personal you make it to who you are speaking to, the more chance you have of a yes.

“You know you’re fundraising for that charity? How about holding a party and raising some money?”

“That item you wanted but you can’t afford it at the mo? Why not host and aim to get it free/cheaper?”

“You know you were saying it’s been ages since you had a girlie night? What about having a party. I’ll bring the bubbly.”

Then think of all the reasons someone might be nervous about booking with you. If you have an answer for these objections you can alleviate their fears.

Don’t know enough people – Don’t worry, you and just a couple of others is fine. You could always suggest a couple of their friends to give them some ideas on who to invite.

I don’t think people will come – Why not give it a try? If it’s just me, you and a cup of tea we’ll have a nice time anyway.

I’m not sure on a date – Let’s book something in provisionally and see what your friends say. We can always move it to fit the majority of them.

My house isn’t big enough – We don’t need masses of room if it’s just you and a couple of friends. However we could find a hall or room at a pub if that suits better.

I don’t think my friends would be interested – If you love the products I am sure they will too. Let’s try it and see. If they’re not interested then that’s fine.

My friends don’t have any money – Don’t worry. Let’s have the party and if they buy, they buy. If they don’t then they’ll have had a fab time and may recommend me to others.